National Parks Brand Campaign
Rumpl’s National Parks campaign aimed to raise awareness around the challenges facing public lands, while driving support for conservation efforts. Goals included highlighting potential policy impacts, donating a portion of proceeds to parks-aligned causes, and offering consumers actionable ways to get involved. I led the campaign’s creative direction, collaborating with the team to develop visual assets across Rumpl.com and owned channels—ensuring the message was clear, impactful, and aligned with the brand’s mission.
COMPANY
Rumpl
POSITION
Sr. Graphic Designer
CREATIVE OUTPUT
Creative direction, logo design, photo editing, landing page, email, social
Paid Ads And Social
Over the course of this month-long campaign, our creative team produced three standout social posts along with a wide array of targeted paid ads to maximize impact and reach.
Campaign Landing Page
The goal of this landing page was to raise awareness about the ongoing issues faced by national parks and highlight our efforts to give back. The design focuses on providing consumers with a compelling reason to believe in the value of our products and emphasizes how each purchase contributes to supporting these iconic natural spaces. Additionally, the page serves as a resource for educating consumers on how they can become active advocates for the preservation of national parks.
